Each one takes the same homepage structure and copy and gives it a distinct visual posture. Open each, then tell us what's working — you can pull pieces from any of them, and we'll combine those into the single direction we build from.
Teal/deep-blue anchored with warm foliage accents (oak-orange + olive), full-bleed atmospheric hero with a stat band, full-pill buttons, hand-drawn 3-step. Calm, grounded, deeply human.
Open direction 01 →Soft sage-green secondary over teal, rounded photo cards and trust chips, gentle radii. The most reassuring, lowest-pressure read — calm and trust first.
Open direction 02 →Deep-blue dark hero, teal + a sparing oak-orange CTA accent, a segmented/tabbed services control, crisp structured cards. The boldest, most conversion-forward read — confident and clear.
Open direction 03 →Editorial light base with deep full-palette color-block audience cards (teal · blue · green · rust · olive), an accreditation bar and a big stat moment. The most "established statewide network" read.
Open direction 04 →| Criterion | 01 · Rooted | 02 · Still Water | 03 · Clear Path | 04 · Established |
|---|---|---|---|---|
| Posture | Warm-human editorial | Gentle, reassuring | Confident, structured | Premium, established |
| Above-the-fold thesis | "There's strength in you — we ground it" | "You're safe here; begin gently" | "A clear path to care, fast" | "A trusted statewide network" |
| Best for | Self / loved one (emotional first step) | Anxious first-timers / families | Conversion + referral partners | Referral partners / scale story |
| Brand palette | Teal/deep-blue + foliage orange & olive | Teal + sage green | Deep-blue dark + teal + orange CTA | Full seasonal palette color-blocks |
| Dominant accent | Oak-orange + olive (foliage) | Sage green | Teal + sparing orange | All five accents, color-blocked |
| Type | Poppins + Mulish (brand) | Poppins + Mulish (brand) | Poppins + Mulish (brand) | Poppins + Mulish (brand) |
| Mode | Light, warm | Light, sage | Dark hero + light body | Light + deep color-blocks |
| Imagery dependency | High | Medium | Medium | High |
| Differentiation in market | High (escapes recovery clichés) | Some (familiar wellness) | Some (clean clinical) | High (few NC peers do this) |
All four now run on the real Oak Ridge brand kit, so they're a genuine choice of posture, not paint: 01 Rooted (warm, human) and 04 Established (full-palette, credible network) read most "treatment-brand"; 02 Still Water is the gentlest; 03 Clear Path is the boldest and most conversion-led — a deep-blue dark hero with a sparing oak-orange CTA, structured for admissions + referral partners.
Tell us which lead direction feels right and which pieces to pull from the others, and we'll merge them into the single direction the V1 home is built from.